Main release marketing poster
Using a myriad of photo montage, with intertextual references to the punk-rock movement aesthetic and zines from the 1970s.
Main Logo
The Manta Ray being the main component of the logo connotes the reef friendly key selling point of the suncream. With most suncreams on the containing harmful chemicals for the ocean and it's wildlife, I saw a gap in the market for a broad line of eco friendly suncreams, with the different formulas such as the extra resilient sun balm expanding the target market to the surfing scene, along with everyday use from the face serums, targeting a more casual consumer.
thestoryofemily shop Christmas sale poster,
original illustrations combined with company typography and logo.
Main illustration graphic
Brand name is a play on words from the slang term 'cowabunga', typically said in cartoons to express delight whilst skateboarding or surfing.
Created with the guidance of Matrix Website Development during work experience. Showcasing my own Branding, packaging design and web design using Adobe XD.